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Consider the Shark SpeedStyle a little sister to Shark’s TikTok-famous beauty product, the FlexStyle. The tool has fewer attachments — a factor that makes it less overwhelming to figure out and utilize — but doesn’t sacrifice on power, styling speed, or results. On top of its lightweight build and hair-healthy heat limitations, the SmoothStyle is available in two configurations, catering to hair types from straight to coily. As with the Dyson Airwrap, it’s the FlexStyle’s attachments that make the tool unique and useful for all hair types and textures. The Shark FlexStyle hair dryer is compatible with a total of seven attachments.
Shark SpeedStyle Hair Dryer
Both the Airwrap and the FlexStyle use Coanda airflow technology, which factors into patents that Dyson owns related to the Airwrap (PDF)—intellectual property that Shark parent company SharkNinja says it has not infringed.
Where to Buy Shark Beauty Products
The Dyson Airwrap will set you back £479, while the Shark FlexStyle comes in £200 cheaper at £279. Notable attachment differences include the FlexStyle’s concentrator, which the Airwrap lacks, and the Airwrap’s additional, larger curling barrel (1.6 inches). The two tools’ brush attachments differ slightly in style too, with the Airwrap having more size options, and the FlexStyle offering an additional shape (oval, in addition to the traditional paddle and round brush heads).
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Teich noted in her use of both brands that the Shark Flexstyle has noticeably shorter curling barrels, which may leave users with longer hair with less real estate for styling purposes compared to the Dyson Airwrap. Depending on how you personally like to style your hair, both the Dyson Airwrap and the Shark Flexstyle offer great options with their round brush attachments. But the FlexStyle—which, unlike the Airwrap, can in effect replace a traditional hair dryer—is a superior value overall. Try as I may, mastering the wrist flick and tension that stylists employ with a round brush to create bouncy waves has proven practically impossible.
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When it came to the actual styling, the Dyson felt lighter and had more easy-to-use buttons. It reached up to 185ºF, while the Dyson reached around 158ºF, based on past testing, which means the Dyson may be less damaging to hair over time — but both are far less damaging than traditional heat tools that can operate well past 400ºF. At its highest heat, the Shark's cool shot button took longer to kick in, but once it did, it locked in hairstyles.
Another GH editor found the dryer versatile enough to see her through two haircuts (a chin-length bob and a curly pixie). "I've loved the brushes at either length, and I find it easy to convert to a standard hair dryer," she said. Just be sure to comb hair thoroughly, otherwise tangles can get caught very easily. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.
Finally it’s time to get into my PJs, put my feet up and treat myself to an uninterrupted scroll session—of course it’s the first thing I see when I open social media. Not every FlexStyle kit comes with a storage case, but every Airwrap set does; Shark sells a FlexStyle storage case for $50. The Airwrap case is mostly functional—cramming the styler and all its attachments back inside can take some finessing—but depending on your taste, it’s possibly display-worthy.
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She keeps her finger on the pulse of all things related to beauty and wellness, as well as the latest shopping trends and clothing brands. Sullivan has tested all of Shark’s hair styling tools, and used her testing notes to pen this article. Last but certainly not least, the Shark HyperAir IQ Hair Dryer is a tool to consider for those who prefer simple, straightforward hair styling tools. The HyperAir IQ Hair Dryer was Shark’s first entry into the hair tool world, debuting in fall 2021. It became an instant hit, lauded for its ability to dry hair quickly without damage — that’s thanks to the tool’s high velocity airflow and mild heat.
It doesn’t come with a diffuser, so although it’s marketed for all hair types, those with curly or coily hair may find it lacking. It takes some time to figure out the best ways to use the attachments — especially as a first-time multi-styler user — but I got the hang of it more and more with each try. My wavy hair got more use out of the curling barrels, oval brush and diffuser. I appreciated that there is the option to choose dryer sets for individual hair types (at varied price points). Along with the FlexStyle and HyperAir hair dryer, she received advanced samples of Shark’s new hair styling tools to thoroughly vet their styling capabilities and attachments.
Each tool serves a different purpose, so we also tapped fellow staffers to see how it styled various hair types. Read ahead how the attachments worked across short to long hair and wavy to curly textures. The oval brush is designed to smooth, defrizz and add volume and bounce, while the paddle brush features bristles designed to create added tension for straightening, smoothing and shining. I am extremely prone to flyaways, and I really rated both heads for making it look super slick while adding the most incredible shine and softness to the hair.
Good Housekeeping Institute Deputy Editor Jessica Teich has over a decade of experience in the beauty industry and is a long-time product tester, reviewer, writer and editor of beauty and lifestyle content. She tested both the Dyson Airwrap and Shark Flexstyle multi-stylers first-hand and reported her genuine experience in addition to findings from the Good Housekeeping Beauty Lab. When it comes to the Dyson, the multi-styler is more expensive, but Teich appreciates that it was found by the Beauty Lab to operate at a cooler temperature, compared to the Shark, which makes it less damaging to hair over time. Both are designed to seamlessly dry wet to damp hair, with concentrating tools focusing the air to blow your hair in one direction.
I also wanted to get an opinion on the Shark FlexStyle 5-In-1 Air Styler & Dryer from someone with a different hair type to my own. I reached out to Who What Wear UK social media editor Joy Ejaria, who has been using the tool for a few months. The tool in question is the Shark FlexStyle 5-In-1 Air Styler & Hair Dryer, which has been making waves in more ways than one since it launched back in September 2022—it's already racked up an impressive 338.2M views on TikTok and counting. Much like Dyson, Shark is best known for its vacuums, and first launched with a hairdryer in 2021 as I can only assume it also ended up getting FOMO because the beauty industry is pretty darn great and, if done right, exceptionally lucrative. Sign up for WWD Shop’s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP. If you're someone who counts a big bouncy blow-dry as a personality trait, this promises salon-worthy results from the comfort of home.
You can select between two configurations for different hair textures, as well as an Ultimate Accessory Set with each of the attachments. At Sharkclean.com, you can customize a FlexStyle with three attachments of your choosing. The Shark FlexStyle is a multi-tasking hair dryer with interchangeable attachments designed to replace your collection of curling irons, straighteners, and hair dryer brushes. The FlexStyle works as a standard hair dryer — it even has a jointed handle that rotates into the classic upside-down ‘L’ shape of a hair dryer.
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